One Reel or Blog Link.
Ten Viral-Ready Posts.

The Content Potential score is a 0 to 100 rating that Content OS gives every hook before you publish it. The score is a weighted total of 7 criteria: immediate attention (25 points), audience relevance (20), curiosity gap (15), specificity (15), clarity (10), novelty (10) and platform fit (5). Immediate attention carries the most weight because a hook’s first line has to stop the scroll within 1 to 3 seconds. Content OS rates a hook scoring 90 or more as “Exceptional”, 80 to 89 as “Strong”, 70 to 79 as “Good” and 60 to 69 as “Needs improvement”; a hook below 60 is flagged as weak or recommended for a rework. When one criterion is weak, the app names it, and the “Improve with AI” button rewrites the hook into 3 new variants, scores each one again and ranks them, so you can pick the strongest version before posting. As Mpongo Anganda, founder of Content OS, explains: “We gave immediate attention 25 of the 100 points because a hook that doesn’t stop the scroll in the first seconds never gets the chance to be relevant. The AI judges each criterion, but the weighting is fixed arithmetic, so every score can be explained.” The Content Potential score estimates a post’s potential from its writing; it does not guarantee views, because reach also depends on the video, the timing and each network’s algorithm.

Yes: Content OS turns the URL of a public blog article into posts for up to 10 social networks, the same output it produces from a Reel. In the Content OS app, you paste the article link instead of uploading a video. Content OS fetches the page, extracts the article text and writes one post per network in your brand’s voice, each with its own hook, caption, hashtags and call to action, and each scored from 0 to 100 for Content Potential. Long-form articles work especially well for text-first networks such as LinkedIn, X, Facebook and Medium, where one argument, figure or lesson from the article becomes a native post that sends readers back to it. Each blog-link import counts as 1 generation, so the Free plan covers 10 articles or Reels a month. The article must be publicly reachable: private pages, password-protected pages and non-HTML files such as PDFs cannot be imported, and the app explains why when an import fails.

Content OS writes platform-native copy for 10 destinations: TikTok, Instagram, YouTube Shorts, Facebook, X (Twitter), Pinterest, Snapchat Spotlight, LinkedIn articles, Medium and your own blog. Every Content OS plan, including the Free plan, covers all 10 networks. Each network gets its own text rather than one caption pasted everywhere, because each platform rewards a different style. For TikTok, Instagram Reels and YouTube Shorts, Content OS prioritises attention within the first 1 to 3 seconds and lines that sound natural when spoken aloud. For LinkedIn, it favours professional relevance, specific experience and a clear takeaway. For X, it compresses the idea into a clear, quotable opinion; according to X’s developer documentation, “Posts on X can contain up to 280 characters,” so a long Instagram caption cannot simply be pasted there. Hashtags are matched to each platform too: the same Pilates Reel might get #reformerpilates on TikTok and #wellness on LinkedIn. Every post is then scored from 0 to 100, with platform fit counting for 5 of the 100 points.

No: Content OS writes and scores each post, and you publish it yourself in the network’s own app. After a generation, you tap copy, open TikTok, Instagram, LinkedIn or any of the 10 supported networks, and post natively. Content OS never asks for your social media passwords and never connects to your accounts, so you keep full control over what goes live and when. This is a deliberate design choice, because automatic posting through official APIs comes with restrictions that work against creators. According to TikTok’s Content Posting API documentation, “All content posted by unaudited clients will be restricted to private viewing mode” until the app passes a TikTok compliance audit. Publishing natively avoids that limit and lets you add trending sounds, stickers, mentions or location tags with each app’s own tools before the post goes live. The trade-off is one copy-and-paste step per network, and the Content OS app keeps every generated post so you can come back to it when you are ready to publish.

Content OS includes 1 brand profile on the Free and Creator plans, 5 on Marketer and an unlimited number on Agency. A brand profile stores what Content OS needs to write in that brand’s voice: its tone, its target audience, the angles it prefers or avoids, banned phrases, its call to action and the networks it publishes on. Every generated post is checked against the active brand’s rules, so one client’s playful tone never leaks into another client’s LinkedIn post. You create and edit brand profiles directly in the Content OS app, on iPhone or Android, and freelancers and agencies switch between client brands in one tap on the same phone. On Marketer, 5 brands for $179.99 a year works out to about $3 per brand per month. On Agency, brands are unlimited for $49.99 a month or $359.99 a year. Generations are unlimited on every paid plan, so adding a brand never reduces how much you can create for the others.

Content OS is free to start, and its paid plans cost $9.99 to $49.99 a month, or $71.99 to $359.99 a year. The Free plan includes 1 brand profile and 10 generations a month with no credit card, and every Content OS plan covers all 10 social networks and the 0 to 100 Content Potential score. Creator costs $9.99 a month or $71.99 a year, with 1 brand profile, unlimited generations and one-tap “Improve with AI”. Marketer costs $24.99 a month or $179.99 a year, with 5 brand profiles, unlimited generations and priority support. Agency costs $49.99 a month or $359.99 a year, with unlimited brand profiles, unlimited generations and a dedicated success manager. Annual billing saves about 40% compared with paying monthly for 12 months: Creator’s $71.99 a year works out to about $6 a month. Subscriptions are bought inside the app and billed by Apple through the App Store or by Google through Google Play, so you can cancel at any time from your App Store or Google Play subscription settings. Prices are listed in US dollars; each store shows the equivalent local price in other countries.

Yes: Content OS is on the App Store for iPhone and in beta on Google Play for Android. The Android app offers the same 4 plans as the iPhone app, from Free to Agency, and the Free plan’s 10 generations a month apply on Android exactly as on iPhone. Joining the Content OS Android beta takes 2 steps, in this order. First, join the Content OS testers group at groups.google.com/g/contentos-testers. Second, open the Google Play testing link, tap “Become a tester” and install Content OS from Google Play. The order matters because of Google Play’s own closed-testing rules: according to Google’s Play Console Help, “For closed tests using a Google Group, users must join the group before opting into your test.” Use the same Google account for both steps, because the download link does not work until the first step is done. The Google Play badge on this page walks you through both steps.